Proxibid becomes Jeff Martin Auctioneers’ exclusive third-party marketplace partner

Proxibid will serve as Jeff Martin Auctioneers’ exclusive third-party online marketplace starting Nov. 1, 2026, while JMA keeps its own proprietary platform. The move deepens a decade-old partnership and underscores how both companies are pushing harder into online equipment bidding.

Why it matters: - The deal gives Jeff Martin Auctioneers a dedicated third-party marketplace partner as online bidding becomes a bigger part of heavy equipment sales. - The agreement is designed to support more buyer reach, stronger competition and a smoother bidding experience for equipment buyers nationwide. - Auction Technology Group sees the partnership as a way to keep expanding Proxibid’s role in equipment auctions.

What happened: - Proxibid announced an expanded strategic partnership with Jeff Martin Auctioneers on Oct. 22, 2026. - Proxibid will become Jeff Martin Auctioneers’ exclusive third-party online marketplace starting Nov. 1, 2026. - Jeff Martin Auctioneers will continue to operate its own proprietary platform alongside Proxibid. - The partnership extends a business relationship between the two companies that has lasted more than 10 years.

The details: - Proxibid is part of Auction Technology Group and operates as an online marketplace for live and timed auctions. - Jeff Martin Auctioneers is a heavy equipment auction house focused on heavy equipment, trucks and construction machinery. - Duncan Painter, CEO of Auction Technology Group, said the long-running relationship reflects the strength of the partnership and Proxibid’s buyer reach. - Jeff Martin said formalizing Proxibid as the third-party marketplace partner creates a clear path forward with a trusted partner. - Proxibid says it connects auction houses with millions of qualified buyers and is a leading destination for heavy construction equipment, agricultural machinery and commercial truck auctions. - Proxibid was founded in 2001 and is part of Auction Technology Group, listed on the London Stock Exchange as ATG. - Jeff Martin Auctioneers was founded in 2014 and operates 14 locations across the U.S. - Jeff Martin Auctioneers says the company has grown over the last decade into a leading independent auction house in North America. - The announcement included a LinkedIn link for Auction Technology Group: More information.

Between the lines: - The agreement formalizes a relationship that had already been producing results, which suggests Jeff Martin Auctioneers wants continuity rather than a wholesale platform change. - Keeping JMA’s proprietary platform in place while naming Proxibid the exclusive third-party marketplace points to a multi-channel strategy instead of a single-platform bet. - The focus on buyer network and auction technology shows that marketplace depth and execution quality matter as much as brand reach in this market.

What's next: - Proxibid will take over as Jeff Martin Auctioneers’ exclusive third-party online marketplace on Nov. 1, 2026. - The two companies are positioned to keep building their online bidding business around heavy equipment auctions. - The partnership will likely be judged by buyer participation, auction competitiveness and overall sales performance after the transition date.