JAST Media names Brian Peterson CEO to drive AI growth push

JAST Media appointed Brian Peterson as chief executive officer on Sept. 9, 2026, as the Wilsonville, Oregon-based digital marketing firm expands its AI-powered marketing and digital transformation services. The move signals a broader push into commercial construction, foundation repair and agriculture alongside its core manufacturing and industrial clients.

Why it matters: - JAST Media is betting on AI-powered marketing and digital transformation to deepen growth with existing clients and move into new verticals. - The CEO change puts a longtime internal leader in charge as the company tries to expand beyond manufacturing and distribution. - JAST Media said the strategy is aimed at helping clients generate qualified leads, improve customer experience and drive sustainable business growth.

What happened: - JAST Media appointed Brian Peterson as chief executive officer on Sept. 9, 2026. - Peterson has been with JAST Media since 2018 and has held several executive roles. - The company is based in Wilsonville, Oregon. - JAST Media serves organizations across technology, manufacturing, distribution, retail and commercial service companies.

The details: - Peterson has more than 25 years of experience in digital strategy, marketing, operations and business management. - His background includes work with Nike, Microsoft, Intel, T-Mobile and Autodesk. - JAST Media said Peterson helped shape its approach by combining website strategy, lead generation, automation, CRM integration and AI-powered marketing. - The company said that leadership contributed to expanded services and measurable results for manufacturers, distributors and industrial organizations in North America. - JAST Media plans to invest more in AI-powered marketing, digital transformation, website technology and revenue-focused growth strategies. - The company also plans to extend its expertise into commercial construction, foundation repair and agriculture. - JAST Media specializes in custom-built, integrated solutions for building material manufacturers and distributors. - The company builds custom sites, B2B ordering platforms and sales assets designed to turn product and marketing into sales growth. - JAST Media says it helps building materials brands modernize through augmented product data, AI visibility and digital transformation, including situations where upgrading legacy ERP systems is not an option. - The company says it connects supplier ERPs to retailer sites and buyer-facing tools to support sales across the supply chain. - JAST Media said it has 200+ clients representing more than $1.2 billion in combined annual sales. - The company said its client roster includes 7 of the top 25 construction materials brands in the nation. - JAST Media President Yuki Conlon said Peterson has helped shape the company’s culture and strategic direction. - Conlon also said Peterson’s appointment is a logical step.

Between the lines: - The promotion suggests JAST Media wants continuity at the top while it scales into adjacent industries. - The company is positioning AI and digital infrastructure as core growth tools, not add-ons. - Peterson’s mix of agency experience and enterprise brand work gives JAST Media a leader with both operational and strategic credentials.

What's next: - Peterson will work with the leadership team to drive company growth and develop strategic partnerships. - JAST Media will keep building tools and services that help organizations improve customer experience, generate leads and support long-term growth. - The company plans to keep broadening its reach in manufacturing, industrial sectors and adjacent markets as it invests in technology-led growth.

The bottom line: - JAST Media is elevating a longtime executive to CEO as it leans harder into AI-driven marketing and broader industry expansion.